Monday, July 25, 2005

I.C.E. ing Your Cellphone

Via David Weinberger at Joho, I’m passing along news about the campaign to “I.C.E.” your cellphone: In Case of Emergency. The idea is to program emergency contact information into your phone under an entry entitled ICE, an entry more and more emergency aid and first responders are learning to identify as a resource when injury prevents an exchange of information at the scene of an accident. Originally an award-winning idea from Bob Brotchie of the UK, the practice is gaining ground around the globe as the use of cellphones increases. You can read more about the ICE campaign here.

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