Saturday, April 22, 2006

Blogging: Public Relations, Self-Promotion

The Boston Globe served up a refreshingly upbeat view of blogging in this recent story, and the major points of the report reinforce a central theme in the work I do with students in my first-year composition classes at Purdue: online writing (weblogging) gives students an opportunity to compose themselves for professional success.

"Employers regularly Google prospective employees to learn more about them. Blogging give you a way to control what employers see."

The Globe offers eight reasons blogging helps your career and discusses each point, but here are the main points in titles:

  1. Blogging creates a network.
  2. Blogging can get you a job.
  3. Blogging is great training (discipline, writing, attention to details, and tenacity).
  4. Blogging helps you move up quickly.
  5. Blogging makes self-employment easier.
  6. Blogging opens the door to more opportunities.
  7. Blogging could be your big break.
  8. Blogging makes the world a better place. (This one is my personal favorite.)

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